Follow the work — one signal a day, no hype.
Mireille Frenette & Benoit Guerville
Not the polished conclusions everyone else sells — the thinking itself, live, including what fails. Come work alongside us.
Who's talking
Mireille held executive roles in Montreal and Toronto inside large American firms. Benoit nearly demolished a Boeing with a Renault 5 on a shoot for Air France. Maybe that gap is the best summary of how we complement each other.
Journalists, directors, producers, musicians, authors, designers, teachers, speakers, founders — thirty years working together, thirty years refusing the marked path, including when Spielberg's team reached out.
Today AI finally gives us the tools we'd been waiting for — to do the many projects that live in us, far from corporate logic, working above all with sincere people and real values.
From the journal
Projects & tools
In progress
Benoit's studio work — testing, comparing, drawing conclusions in the open.
In progress
Small, sharp tools we use to take chances and find bottlenecks — yours while you're a member.
Before you go
One signal a day. No hype, no noise — just what's actually worth your attention, in plain language.