Thirty years of refusing the obvious path. Now AI lets us show you how we think.

Not the polished conclusions everyone else sells — the thinking itself, live, including what fails. Come work alongside us.

Two minds, one unit FR · EN Strategy & image Built in public

Who's talking

Mireille held executive roles in Montreal and Toronto inside large American firms. Benoit nearly demolished a Boeing with a Renault 5 on a shoot for Air France. Maybe that gap is the best summary of how we complement each other.

Journalists, directors, producers, musicians, authors, designers, teachers, speakers, founders — thirty years working together, thirty years refusing the marked path, including when Spielberg's team reached out.

Today AI finally gives us the tools we'd been waiting for — to do the many projects that live in us, far from corporate logic, working above all with sincere people and real values.

30 years working together

10+ countries writing on image technology

$1M in a month on Kickstarter — twice (top 0.05%)

Avatar's team brought to Monaco

Students now on the world's biggest films

From the journal

We document everything. Including the dead ends.

Journal · l'approche · FR

On ne va pas vous montrer des conclusions.

Tout le monde vend des conclusions propres. Nous, on pense devant vous, en temps réel, y compris ce qui rate.

Projects & tools

Built for ourselves first. Shared while you're here.

In progress

Image pipelines for film

Benoit's studio work — testing, comparing, drawing conclusions in the open.

In progress

Everyday decision tools

Small, sharp tools we use to take chances and find bottlenecks — yours while you're a member.

Before you go

Follow the frontier with us.

One signal a day. No hype, no noise — just what's actually worth your attention, in plain language.