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Follow the work — one signal a day, no hype.

Mireille Frenette & Benoit Guerville

Thirty years of refusing the obvious path. Now AI lets us show you how we think.

Not the polished conclusions everyone else sells — the thinking itself, live, including what fails. Come work alongside us.

Two minds, one unit FR · EN Strategy & image Built in public

Mireille held executive roles in Montreal and Toronto inside large American firms. Benoit nearly demolished a Boeing with a Renault 5 on a shoot for Air France. Maybe that gap is the best summary of how we complement each other.

Journalists, directors, producers, musicians, authors, designers, teachers, speakers, founders — thirty years working together, thirty years refusing the marked path, including when Spielberg's team reached out.

Today AI finally gives us the tools we'd been waiting for — to do the many projects that live in us, far from corporate logic, working above all with sincere people and real values.

30 years working together
10+ countries writing on image technology
$1M in a month on Kickstarter — twice (top 0.05%)
Avatar's team brought to Monaco
Students now on the world's biggest films

We document everything. Including the dead ends.

2026-06-22 · journal · the approach

We're not going to show you conclusions.

Everyone sells clean conclusions. We think in front of you, in real time, including what fails.

Built for ourselves first. Shared while you're here.

In progress

Image pipelines for film

Benoit's studio work — testing, comparing, drawing conclusions in the open.

In progress

Everyday decision tools

Small, sharp tools we use to take chances and find bottlenecks — yours while you're a member.